This is the most frequent question being asked to all content marketers. This question leads to the technique of how we measure our content performance. There are 2 favourite approaches to content performance benchmarking;

1. Compared with the average of own content in the past.
   This technique is simple, easy, and does require only internal data. However due to its simplicity, marketers might get lost because they do not see the overall market movement.
2. Compared with the competitors.
   This technique might get a bigger and clearer picture. But the biggest obstacle is that it requires a lot of external data and time consuming although there are no references to ensure the measurement is accurate.

We tested the P90 index with all major platforms across major industries. It shows different values which represent the competitiveness in each industry and platform.

For example, in the snack industry, the P90 index of Facebook in 2019 is 3,100 engagements. If we use the value to benchmark our published contents, it would easily show which contents are outstanding while the rest are not, without gathering all data from all of the competitors. We can apply this technique on Twitter, Instagram and Youtube with different P90 indexes.