of our investment now is on digital social media influencers and they’re revealing to be highly productive.
Fabrizio Freda, Chief Executive
Source : The Drum
- 63% of brands plan to increase their budget for influencer marketing.
- Over the past three years, Google searches for “influencer marketing” grew by 1,500%.
- For every $1 spent on influencer marketing,
businesses are making $5.20 in earned media value.
- By 2020, influencer marketing is projected
to become a $10 billion industry.
Thailand's Influencers Landscape
From 1,500+ Influencers
Brands have inadequate data for choosing the right influencers for the right campaigns. This situation leads to higher risks in terms of investment, as well as having issues with overpriced influencers.
in Thailand Influencer data landscape
a measurement metric that brands and agencies can self-reflect the performance of their influencers
a norm-referenced assessment calculated from different datasets that enables brands and agencies to choose appropriate influencers for their products and services
THE REPORT WILL HELP YOU
Keep yourself updated with the current data trend on Facebook, Instagram, Twitter, and YouTube, and which influencer categories are in demand
Self-reflect performance through engagement for each platform and influencer category
Improve and strengthen your executed and future strategies on each social platform
Identify top-star influencers as well as valuable ones that performed well on social networks