Thailand’s
Influencer
performance
Report
75%
of our investment now is on digital social media influencers and they’re revealing to be highly productive.
Fabrizio Freda, Chief Executive
Source : The Drum
Global
influencers
marketing
growth
in 2019
- 63% of brands plan to increase their budget for influencer marketing.
- Over the past three years, Google searches for “influencer marketing” grew by 1,500%.
- For every $1 spent on influencer marketing,
businesses are making $5.20 in earned media value. - By 2020, influencer marketing is projected
to become a $10 billion industry.
Thailand's Influencers Landscape
From 1,500+ Influencers
Influencermove
685 K
Posts
568K
71K
30K
18K
Consumermove
1.5 B
Engagement
1,099K
302K
23K
119K
Brands have inadequate data for choosing the right influencers for the right campaigns. This situation leads to higher risks in terms of investment, as well as having issues with overpriced influencers.
1ST TIME
in Thailand Influencer data landscape
Benchmarking
a measurement metric that brands and agencies can self-reflect the performance of their influencers
Rating
a norm-referenced assessment calculated from different datasets that enables brands and agencies to choose appropriate influencers for their products and services
THE REPORT WILL HELP YOU
Trend Updates
Keep yourself updated with the current data trend on Facebook, Instagram, Twitter, and YouTube, and which influencer categories are in demand
Performance Measurement
Self-reflect performance through engagement for each platform and influencer category
Strategy Improvement
Improve and strengthen your executed and future strategies on each social platform
Influencer Discovery
Identify top-star influencers as well as valuable ones that performed well on social networks
For more information, feel free to drop us a message at contact@wisesight.com